Please see the full coverage this study received in the press release below, and learn more about how Americans are choosing to wash their clothes.ĮNGLEWOOD CLIFFS, N.J., June 27, 2017 /PRNewswire/ - According to a new nationwide survey*, consumers are struggling to get their laundry routine under control, with four out of five claiming to have purposely mixed items in the same load when they knew they should be separated. The LG TWINWash, equipped with the LG Sidekick, is looking to alleviate the needs for overstuffing washers and running separate small loads of laundry, allowing Americans to get all of their items cleaned in one wash.
Nearly 1 in 4 either have left items they wanted to re-wear dirty because they didn’t have enough items for a load of laundry (23%) or left clothes dirty because everything did not fit in their washer (22%). Sixty percent of Americans run a small load of laundry, consisting of one to six articles of clothing, at least once per month. Many Americans are stuck doing small loads of laundry, or even leaving clothes dirty, because of limited space in their washer. Over half (53%) mix clothes in the same washer load they know should be separated at least sometimes. People are even willing to risk ruining their clothes for good to steer clear of a second wash. This has led to twenty-two percent of Americans reporting their clothes have not been properly cleaned because they overstuffed their machines. Four in five (80%) have knowingly put more clothing than they should in their washer to avoid doing a second load of laundry. We found that most Americans are electing to stuff their washers past their capacity. In February, we conducted a study to uncover the burden of having limited washer capacity, as well the lengths they would go to not have to run the washer twice. As part of this initiative, we partnered with LG to better understand how Americans feel about washer machines, the techniques they currently use to wash all of their clothing, and the sacrifices made due to not having enough space in the their current machine. This allows users to run two separate loads of laundry at the same time on one machine. This is especially true of their latest creation, the LG TWINWash, which allows consumers to pair their favorite front-load washer machine with an LG Sidekick, a pedestal washer that holds up to four pounds of clothing. LG has been at the forefront of innovative technology for decades, looking to continuously improve upon the multitude of consumer offerings in their portfolio.